Tracy picks up her CompTIA member of the year award at #AMM17 Chicago

MaximITy’s Managing Director Tracy Pound was presented with her  CompTIA “Member of the Year” award at the organisation’s Annual Member’s Meeting in Chicago today.


Aspiring Digital Marketeer speaks to Tracy Pound

Short video posted by 3aaa Apprenticeships who state “In this video, one of our Digital Marketing Apprentices discusses with Tracy Pound, the Managing Director of MaximITy, 2016 winner of PRC’s Women of the Year and 3aaa Apprenticeships Ambassador why she chose to do her Apprenticeship, why she would like to be successful in Digital Marketing and how she dreams of setting up her own business!”

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Aspiring Cyber Security Technician meets Tracy Pound

Short video posted by 3aaa Apprenticeships who state “In this video, one of our IT Apprentices discusses with Tracy Pound, the Managing Director of MaximITy, 2016 winner of PRC’s Women of the Year and 3aaa Apprenticeships Ambassador the aspects of technology that she is interested in and how she would like to get more girls and women into the industry.”

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CompTIA names Tracy Pound its Member of the Year

PCR Online reported:

“The founder and owner of a technology business who has championed industry diversity and served as mentor and confidante for scores of colleagues has been selected as Member of the Year by CompTIA, the world’s leading technology association….

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CompTIA Names Tracy Pound its Member of the Year

DOWNERS GROVE, Ill., March 13, 2017 /PRNewswire-USNewswire/ — The founder and owner of a technology business who has championed industry diversity and served as mentor and confidante for scores of colleagues has been selected as Member of the Year by CompTIA, the world’s leading technology association.

Tracy Pound, founder and managing director of MaximITy, a technology training, consultancy and project management company based in Tamworth, England, will be recognized as CompTIA Member of the Year at the association’s Annual Member Meeting in ChicagoMarch 21-23.

“Tracy continues to be an amazing asset to the CompTIA member community and the industry at large,” said Todd Thibodeaux, president and CEO, CompTIA. “Her steadfast belief that with the right understanding and initiative any partner can transform their business for the future is contagious. We’re so happy and proud to honor her as Member of the Year.”

Click to read the rest of this press release issued by CompTIA 13 March 2017

An opportunity to take your IT business to the next level: the difference between IT service delivery and solution delivery.

I’ve been working with MSP’s, Distributors and Vendors in the IT Channel looking at business agility lately, and it’s interesting to hear people’s views on what they think they can achieve in business.

Particularly MSP’s who are the closest group to end users in terms of long term relationship, have a huge opportunity to benefit from gearing themselves as being the ‘trusted advisor’.  The problem is that a lot people I’ve come across just don’t get the full picture.  The real big difference between service delivery and solution delivery isn’t in supplying software, hardware and support, or providing recurring services; it’s in being able to empathise with your client – to have the understanding of their market, their issues, their needs, their goals that means you know what solutions to propose to solve the problems they have today and tomorrow.  It means forging a strong relationship with different people in different roles to thoroughly understand their individual needs and culture.  It’s making the effort and taking time to get to know this.  In a world where everyone wants answers faster and solutions cheaper, this may seem at odds with where to invest your time but having been a solution provider for many years I can say for sure, that the best work comes from the clients you have the closest ongoing relationships with.  It doesn’t matter that I can’t fulfil all their IT needs; what I do is find people who can, and work with them.  The result of this is that I get involved in some really interesting projects that change the way my clients work. It means they listen to me when I recommend they invest in technology rather than viewing it as an expense.  It also means I get to help my clients work to achieve successful change.

We all know that technology can transform a business – but how many times have you had a client that has just ignored your suggestions despite it being obvious to you that they could save time / money / expand / make more money.?  Often the reason they do this is a lack of trust and not being able to visualise what the proposed change would look like.  If you don’t know their business well enough how can you paint a picture of what success will look like in terms that they understand? It’s all about the relationship. Always has been, always will be.  If you’re getting push back on price and can’t get to see the people you need, there’s a distrust there, or if not distrust a lack of understanding of the benefit of listening to you.  It takes a long time to forge long term relationships and it takes effort.  But it can be done and is done.  IT companies who truly understand this will transition successfully from being services to solutions driven.  They will be stronger and more profitable than their competitors, and will be ready to take advantage of the next wave of technology that will embrace business apps and the IoT into a more connected world. Efficiency isn’t just about speed and automation; it’s about making sure the right things get done in the right way at the right time by the right people.  It’s about regularly reviewing the relevance of doing things – the way a client works changes over time so their systems and processes should keep pace with this.  As a technologist you have an opportunity to help your clients with this and add real long term value to their business.  That’s what they really want; help in implementing solutions to business problems.

IT’s not rocket science.  IT’s human understanding!

MaximITy’s Tracy Pound recognised by CompTIA

We are very pleased to announce that MaximITy’s Managing Director Tracy Pound has been awarded 2017 member of the year by the world’s leading tech association CompTIA.

Tracy will be recognised for her contributions to CompTIA at their Annual Members Meeting  in Chicago #AMM17

Congratulations Tracy!

2017 CompTIA Member of the Year

Information Age reveals Women in IT awards 2017 shortlist

Organised by business-technology magazine Information Age, the awards highlight women working in the technology arena. The 2017 awards, in partnership with headline sponsor Amazon Web Services, saw 350 nominations.

MaximITy’s Tracy Pound is nominated for the 2017 Business Role Model of the year award.

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