Tracy Pound, Director of Maximity, has been named a 2025 Channel Influencer Award winner by Channel Futures.
Tracy is one of 50 individuals recognised by the editors of Channel Futures as a thought leader who has impacted the direction of the IT and communications indirect sales channel in the past year. She is profiled on Channel Futures and in a special digital issue that can be downloaded from the website.
Since 2018, the Channel Futures Channel Influencer Awards have recognised the 50 top-performing executives in the information technology and communications channel. Channel Futures Channel Influencers are a cross-section of industry leaders who have had the biggest impact on their organisations and on the channel overall. From technology advisors to managed service providers, vendor and distributor execs, analysts and more, these senior leaders represent the future of the channel. We recognise them as the year’s highest achievers in strategic thinking and innovation in the indirect sales channel. Among the 50 executives honoured, Channel Futures recognises two Influencers from the list who we consider to be the year’s most influential.
This year’s Channel Influencers of the Year are Kate Woolley, general manager of ecosystem, IBM, and Mike Baur, CEO of ScanSource.
Previous Influencer of the Year honourees, now in the Channel Futures Channel Influencer Hall of Fame, are:
- Gavriella Schuster, former channel leader at Microsoft (2018)
- Janet Schijns, CEO of JS Group (2019)
- John DeLozier, formerly with 8×8, now CRO of C1 (2020)
- Jay McBain, formerly with Forrester, now chief analyst for Canalys (2021)
- Rich Hume, CEO of TD SYNNEX, now retired (2022)
- Christopher Trapp, founder and CEO of UPSTACK (2022)
- Fred Voccola, CEO of Kaseya, now vice chair (2023)
- Craig Patterson, SVP of global sales for Aryaka, now global channel leader at Exabeam (2023)
- Christopher Jones, AVP, AT&T Partner Solutions, Alliance Channel & ACC Business, now national VP, partner channel, Americas at GTT (2024)
- Hock Tan, CEO of Broadcom (2024)
The 2025 Channel Influencers join an illustrious group that has left an indelible mark on the entire technology channel, impacting the way today’s most innovative IT and connectivity solutions go to market, are sold, delivered to customers and supported. These executives selected by Channel Futures have distinguished themselves through their unwavering support of the partner community, forging deep and trusted relationships across the ecosystem. In selecting this year’s Influencers, Channel Futures’ editors considered the organisation’s partner growth, channel innovation and the individual’s commitment to the indirect sales channel, along with the standing each person has among their peers.
“Channel Futures is proud to identify a whole new class of movers and shakers who are having a profound impact on the way the channel does business,” said Craig Galbraith, editorial director for Channel Futures. “As the majority of businesses seeking technology solutions rely on channel partners to help them evolve and grow, the Influencers on this list are at the core of the industry today.”
About Channel Futures
Channel Futures, part of Informa TechTarget, is the premier destination for the information technology and communications industry. We provide news and information, analysis and connection for the entire channel ecosystem, including solution providers (SPs), managed service providers (MSPs), managed security service providers (MSSPs), cloud service providers (CSPs), value-added resellers (VARs) and distributors, technology services distributors (TSDs) and technology advisors (agents), as well as leading technology vendor partners and communication providers.
We are the home of the MSP 501 list, a ranking of the most influential and fastest-growing providers of managed services in the technology industry, and we are the official media sponsor of Channel Partners events, including the Channel Partners Conference & Expo − the world’s largest independent channel event − and the MSP Summit. Channel Futures is where the world meets the channel.
